Staring a business can be overwhelming and exciting at the same time. With great preparation and solid team, it is possible for you to run successful business. However, business plan or perfect locations are not the only things you need to pay attention to.
Marketing your business with proper strategy is also a very critical factor in business especially if you want to drive your sales. Email marketing is considered one of the most effective ways to connect with your customers and prospective customers.
Email marketing in business
Email marketing facilitate you to communicate everything to your customers from the launch of new products to a change in your store open hour. Sending email is considered effective marketing strategy because adults check their email on daily basis. It is effective strategy to reach your customers. Through email, you can target segmented audiences as well.
To make email marketing strategy work, you need to do it concisely and effectively. First thing first, you need to know what type of email you need to use to reach your customers and prospective customers. There are at least two options to choose; transactional and marketing.
Transactional email is usually triggered automatically and sent to your customers following some actions. Information is usually about updates and or change of terms. For example, an email sent to your customer as a confirmation after they make a purchase. Confirmation email is included in this category.
Meanwhile, marketing email is usually sent only to your customer or prospective customers who have opted into your email marketing program. The emails are timed and contain information about commercial events you are planning, products, service, etc. For example, you invite your loyal customers a special event only for VIP.
After knowing the type of email to boost your business, it is time for you to learn more about how to create email. It is highly suggested that you tailor and personalize emails based on the type of customers. For example, the emails you send to new customers and loyal customers should be different. Different content make different interaction. Thus, segmenting the list of emails is very important.
Make short, catchy subject line. The longer, the worse. Hence, always stick to simple, short lines. If it is possible, don’t get over 50 characters for subject line. Three or four words are enough as subject line. Keep them short, simple, direct, and catchy.
Use a template to keep your email uniformed. Hence, you will be able to create interesting, beautiful emails anytime. You can also refresh your templates regularly to make your emails always look interesting.
See if you email is mobile-friendly or not. It is because the majority of people check their emails on their phone since it is the easiest access to them. If your email doesn’t look really good while opened in a mobile devices, fix something with your email marketing program. Find the right feature that can make your email look good on mobile device and easy to look at.