There are some very specialized strategies to market a luxury vacation rental that may differ significantly from a typical rental. The luxury villas sector in Bali is a giant for those in the know, with large-ticket purchases that often result in huge secondary income streams. Those that pay a lot of money to rent a luxurious villa also spend a lot of money on items like exotic automobiles, private aircraft, and superyachts, to mention a few.
Prioritise on Location Filter for Luxury Bali Villas Market
Location is the treasure of real estate marketing. Especially when you are targeting a market that doesn’t bet an eye to exorbitant price tags. Luxurious villas on a sought-after location add significantly to the cost. Unlike a home’s size and condition that can be altered, location is the one thing you can’t change. As happened in Canggu, for example, a terrific location can transform an entire neighborhood in an instant. Ten years ago, areas like Canggu, Umalas, and Pererenan were just humble seaside villages with lots of rice fields. However today these areas transformed into one of the sought-after destination in Bali and slowly beat previously popular areas like Kuta and Seminyak. Desirability is created by the place, and demand is created by the location. Demand drives up real estate prices.
Creating A Refined Experience for Guests
Luxury villas are not just about pretty images and beautiful words. Those who hire luxury villas or holiday rentals are looking for a polished experience. This entails maintaining a five-star level for both the interior and outside spaces. What does it mean to have a five-star rating? For starters, visitors expect something new. Don’t expect delighted guests if you market an older house that appears dated or hasn’t been refurbished. The minor things will be noticed by those who like luxury travel.
Put the Luxury Amenities on the Highlight
Once again, luxury-conscious travelers are a different breed. They care more about the luxury amenities provided in your Bali villas than the amount of beds and bathrooms. Consider the aspects that will pique people’s interest. Is there a pool with an infinite edge? Are there any game rooms or an in-house club? Are they looking for tennis or basketball courts? It’s not enough to simply describe the most stunning qualities. It is necessary to emphasize them. Don’t bury them in the third paragraph of your description or conceal them behind a clickable “Amenities” link. Make sure the most important selling factors are prominently shown.
A High-Quality Photos and Drone Videos for Display
Photo and video images are the first representation of your property. And when you want to market a luxury villa, you’ll need a super high-quality photos and videos that captured the life in the property perfectly. After you’ve gotten everything else in line, hiring a photographer should be your top priority. You’ll need not simply high-resolution photographs, but also movies. An interior walk-through will offer consumers a much more accurate idea of the area than conventional pictures alone. People have learnt not to trust photos alone, so you’ll need a walkthrough that depicts how the place looks in addition to those wonderfully Photoshopped photos of the best viewpoints. Also, consider to add drone videos to your promotional material. Hire a drone pilot to capture the home’s exterior and surrounding region. Capture a bird-eye view to give a greater sense of the location and everything in it.
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Create A Website for Your Luxury Bali Villas
Sure, you can put your luxury Bali villas properties at any listing you want. However, having a website of your own really speaks the volume of your luxury property. You must have your own website if you want to optimize your exposure and reservations. More importantly, the website should have a professional design and a user-friendly layout that provides users with relevant information like as pricing and available dates. It lends you a sense of authority and professionalism that many of your competitors’ properties lack. Visitors have the impression that they are dealing with a professional property management company.